Post by account_disabled on Mar 5, 2024 2:29:12 GMT -6
B2B companies often tend to ignore how to do corporate storytelling effectively, not recognizing the important impact it can have on business growth. Having an engaging, emotional and compelling story to tell prospects and customers can really make a difference in terms of lead generation and B2B sales. In today's article, we see how to create a storytelling strategy that attracts users' attention, engages them and pushes them to take an action.
How to do corporate storytelling? The key Germany Phone Number elements Before continuing reading, take a look at this introductory video to better understand what corporate storytelling is : corporate storytellingWhen it comes to designing an effective and engaging story for your b2b company, there are a few elements to keep in mind. Let's see them below! The story told must be emotional Emotions play a predominant role when it comes to buying something. Often a purchasing decision is made first by relying on the emotional part of our brain, and then rationalizing the choice. According to Gerald Zaltman , a professor at Harvard Business School, consumers are not as savvy as they would like to believe.
His research shows that, for example, while many buyers say they compare prices between multiple brands when evaluating a purchasing decision, in reality this is not the case. Furthermore, by studying consumers' unconscious physical reactions, Zaltman found that people are driven by unconscious impulses . The most powerful impulse is emotion, which drives purchasing behavior and overall decision making. This makes us understand how fundamental it is to understand how to do storytelling and tell a story that creates an emotional bond between the prospect and the company . how to do storytelling The most common mistake, when a B2B company decides to start telling a story, is to rely only on the usefulness of the product or service offered.
How to do corporate storytelling? The key Germany Phone Number elements Before continuing reading, take a look at this introductory video to better understand what corporate storytelling is : corporate storytellingWhen it comes to designing an effective and engaging story for your b2b company, there are a few elements to keep in mind. Let's see them below! The story told must be emotional Emotions play a predominant role when it comes to buying something. Often a purchasing decision is made first by relying on the emotional part of our brain, and then rationalizing the choice. According to Gerald Zaltman , a professor at Harvard Business School, consumers are not as savvy as they would like to believe.
His research shows that, for example, while many buyers say they compare prices between multiple brands when evaluating a purchasing decision, in reality this is not the case. Furthermore, by studying consumers' unconscious physical reactions, Zaltman found that people are driven by unconscious impulses . The most powerful impulse is emotion, which drives purchasing behavior and overall decision making. This makes us understand how fundamental it is to understand how to do storytelling and tell a story that creates an emotional bond between the prospect and the company . how to do storytelling The most common mistake, when a B2B company decides to start telling a story, is to rely only on the usefulness of the product or service offered.