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Post by account_disabled on Mar 14, 2024 0:13:50 GMT -6
Digital Marketing Lego: Lego also among the top brands Gone are the days when Lego only dedicated itself to giving instructions on how to build more or less complex models. Now the Danish multinational is even giving "tips" on how to build a successful brand . The Lego brand, on the other hand, can today be found in the world of video games, but also in the famous The Lego Movie . Everything about bricks becomes a hit, that's why. No online marketing? No party! The Lego Digital Marketing Find Your Phone Number campaign involves the use of the means offered by the web. Social networks play a leading role, it is no coincidence that the strategy adopted by the company to promote its brand includes three tools : YouTube, Twitter and content created by users (User Generated Content). Let's analyze them one at a time. Why YouTube? Nostalgists will surely remember the Lego TV adverts from the 80s and 90s. Well, society continues to believe in audiovisual communication . Compared to the past, however, both the content and the medium have changed. Lego, in fact, has chosen to create videos in which stories featuring its characters are told and can be viewed unlimited times on its YouTube channel . Accept Advertisement cookies to view the content. To each his own tweet The marketing department immediately grasped the potential of Twitter and exploited it intelligently. Like other globally renowned brands, from Samsung to Starbucks, Lego has chosen to segment its audience of potential and real followers.
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