Post by account_disabled on Nov 25, 2023 0:18:02 GMT -6
If we know the strategic goals of the organization, then at the tactical level we should consider what we should do to achieve them. Tactical goals are the bridge between longterm and broad strategic goals and shortterm and precise operational goals. Operational marketing goals At the bottom of this pyramid are marketing's operational goals. They are the most specific and are directly related to the company's internal processes or the division of competences.
They assign specific actions and associated measures of success to individual employees. Thanks to this, each employee is aware of the tasks whose performance brings the company closer to achieving the tactical and strategic goals of marketing and the entire organization. It is easy to imagine Email Marketing List how abstract the influence of one bricklayer on the construction of an entire housing estate may seem. However, thanks to cascading tactical and operational goals, he may know that in order for the development to be built on time, he should lay a certain number of bricks per day shift. If each employee meets his or her operational goal and performance indicator, the entire organization will also achieve its goal and build the estate on time.
How often should you measure the achievement of goals and set new ones? Now that we know what marketing goals are and know their types, let's consider how often to measure and modify them. Operational goals guide us in our daily work. They give us a clear indication of what activities we should focus on and what pace of implementation to achieve so that the organization has a chance to achieve its tactical and strategic goals. Therefore, operational goal measures should be monitored on an ongoing basis, on a daily or weekly basis, depending on the availability of data and the activities to which they relate.
They assign specific actions and associated measures of success to individual employees. Thanks to this, each employee is aware of the tasks whose performance brings the company closer to achieving the tactical and strategic goals of marketing and the entire organization. It is easy to imagine Email Marketing List how abstract the influence of one bricklayer on the construction of an entire housing estate may seem. However, thanks to cascading tactical and operational goals, he may know that in order for the development to be built on time, he should lay a certain number of bricks per day shift. If each employee meets his or her operational goal and performance indicator, the entire organization will also achieve its goal and build the estate on time.
How often should you measure the achievement of goals and set new ones? Now that we know what marketing goals are and know their types, let's consider how often to measure and modify them. Operational goals guide us in our daily work. They give us a clear indication of what activities we should focus on and what pace of implementation to achieve so that the organization has a chance to achieve its tactical and strategic goals. Therefore, operational goal measures should be monitored on an ongoing basis, on a daily or weekly basis, depending on the availability of data and the activities to which they relate.